Buddy stemmed from a fascination in the ecological, functional and aesthetic benefits of hemp, and a desire to rework wardrobe staples with an endgame of product longevity and widespread appreciation for the wonder plant.
When the brand was brewing in 2016, the hemp clothing realm seemed to only exist in the sub-set of hippiedom (no shade to hippies, we love em too!), offered, annoyingly, only in earth tones, and fits that just didn't quite do it for them.
In our minds, you want the perfect fitting tee, and you want it to last a lifetime, long enough to become vintage. Hemp is the perfect fibre to work with for a wardrobe staple.